He will be Puma’s lifestyle ambassador, as part of the deal, Meek will launch his “Be The Next Dreamchaser” initiative, in collaboration with PUMA and Philadelphia-based specialty retailer Villa.
This will give aspiring artists an
opportunity to make their voice heard.
By submitting their demo entries through DJBooth.net, PUMA and Villa will select 10 finalists who will be featured on a mixtape hosted by PUMA and available for download at DJBooth.net and at select Villa stores. Two of the ten lucky MCs will be selected to open for Meek Mill in a special PUMA and Meek Mill concert later this fall.”